What We’re Creating

Luminest, an Omotenashi (hospitality) specialist embodying LUMINE philosophy.

Once a year, we hold a customer interaction role-playing contest to identify and develop shop staff members who truly live out the LUMINE philosophy, selecting the best and brightest as our Luminest. Luminest winners serve as approachable role models for other staff members, extending their positive influence beyond their own shop or facility.

A training center for LUMINE employees and store staff to learn practical skills and hone their senses.

We’ve opened the LUMI-KOYA research center, which combines the LUMINE name with the word terakoya, a classic form of privately-run educational institutions. The LUMI-KOYA SHOP replicates a real shop atmosphere so that LUMINE employees and store staff can hone their visual merchandising and customer interaction skills.

A marketing & communication tool to better understand customers.

In addition to a 5% discount on all purchases, LUMINE CARD customers get access to a variety of support services to enhance their individual lifestyles. LUMINE CARD sales are increasing every year and play a critical role both as a marketing tool to better understand customers and as a tool for customer communication.

LUMINE's specialized app for building new relationships with customers.

The official company app, ONE LUMINE, keeps customers up-to-date with the latest LUMINE information and allows them to purchase their favorite outfits right from the app. We intend to use this powerful new communications tool to further enhance our extensive array of services.

iLUMINE provides brand new shopping experiences.

We strive to provide an enhanced shopping experience and better services for our customers by constantly upgrading LUMINE's unique e-commerce system and integrating the virtual (iLUMINE) and real stores by, for instance, sharing a warehouse for stocking products. This provides more enjoyable and wider shopping options for customers, such as “order products online and pick them up at the nearest store” and “visit a real store to check out products and place an order after returning home.”

An interactive place of people, goods, and events that inspire and connect different parts of Japan and the world.

LUMINE 0 is a cultural facility that rolls out fascinating content—including fashion, design, art, crafts, food, entertainment—from a fresh perspective that breaks free of conventional approach. It serves as a source of information as well as exhilarating experiences.

A place of encounter with aspiring creators and new fashion culture.

LUMINE THE QUARTIER-LA started as a way to scout for and develop brands and creators to lead the next generation of the fashion business, and now has a permanent storefront at LUMINE SHINJUKU. The location is designed to develop cutting-edge fashion culture while creating opportunities for creators to interact directly with customers.

Projects that depict the future of arts and people.

This project proposes that every day should be a “day of art” as a way of enriching the lives of our customers. To do this, we're creating spaces where people can freely encounter artistic works—through exhibits in LUMINE facilities, art fairs featuring a wide selection of approachable, affordable pieces, and more.

Connecting people all over Japan Through travel

All over Japan, there are people deeply rooted in their communities and living life their own way. Meet them, interact with them through objects and experiences, and share your discoveries. This project aims to foster relationships such as this throughout the country in a way that will enrich everyone's future.

Urban dwellers meet and learn about rural people, farms, and products.

We want to add even more richness to the lives of women in the Tokyo metro area through meaningful encounters with the depth and diversity of culinary experiences as well as their personal health. Our multifaceted approach includes holding markets and delivering seasonal produce through online purchasing.

Traditional Japanese sweets with new possibilities.

ENNARI is an old Japanese word that captures the feeling of beauty, elegance, style, and grace. We've selected Japanese confections that capture this rare ENNARI quality from all over Japan, and are proud to offer customers access to the exceptional artistry of their passionate creators.

Introducing a new community-based lifestyle from Portland.

The Meadow is a boutique food shop owned by Mark Bitterman, a leader in the American craft food scene. It has locations in Portland, Oregon and in New York City. This gourmet outlet focusing on local products and artisans brings people, regions, and nature together through its impressive selection of fine salts, chocolates, bitters and more—each with a rich history and story behind them.

An explosively popular pizzeria from LA now in Japan to offer pizzas with some 40 toppings to choose from.

This popular Los Angeles-based pizzeria is experiencing spectacular growth, particularly along the American West Coast. LUMINE has signed an exclusive contract to open branches in Japan, and we intend to add our own unique touch as they will be run as direct LUMINE operations. Every location features a distinctive design concept to match its surroundings. A total of four restaurants have opened in NEWoMan SHINJUKU, Minami-Aoyama,and NEWoMan YOKOHAMA (two locations within the facility).

Under the concept of “fall deeper in love with our community,” we gather and send out information about attractive features of Kanagawa from LUMINE's perspective.

These grassroots markets bring together the finest selection of local products in each area. The number 2416 is the size of Kanagawa Prefecture in square kilometers. In addition to providing a place of discovery for foods and variety goods that are rooted in the local culture as beloved hallmarks of the Kanagawa area, these markets serve to create a community that puts the local people in touch with creators and company members.

Encourages Singaporean women to bloom with new sense of values and possibilities.

The store was opened under the concept of introducing Japanese-style fashion to Singaporean women, to awaken them to the new perspectives and possibilities that blend well with the diverse local culture.

Conveys “Tokyo Mood” to Jakartan women with great curiosity and enthusiasm.

This building houses ladies fashion stores, as well as men's apparel and commodity stores, and a café, that introduce “Tokyo now” and the “real Tokyo,” concepts that are new to the local people, to support their self development in the areas of fashion, food, and culture.